If there is one store in London that truly celebrates some of the incredible creative talent this country has to offer it is, of course, The New Craftsmen, discreetly tucked away in London’s Mayfair.
It is indeed an exquisite showcase of some of this counties best craftsman’s work, beautifully displayed in its stunning home, on Mayfair’s North Row.
I will always remember, my first visit when I took my usual crowd avoidance tactic, which often finds me walking the roads less traveled and discovering things I never knew about this wonderful city.
This particular day I was avoiding the daily grind that is London’s Oxford Street, killing time before a lunch appointment. I turned along North Row, only to be greeted by the rather stunning exterior of 34 North Row. Intrigued as to what lay inside, I crossed the road to take a closer look and there it was! The stairway to creative heaven! No big signs indicating the beautifully crafted objects that awaited me, just an open door enticing me to take one more step into the ‘1891’ building.
The exteriors beautifully big windows would make the perfect artists studio. Rather fittingly the stores location once housed a workshop for leather bench making, now the perfect permanent home for The New Craftsmen.
Once inside the open plan space quickly entices you into its perfectly curated surrounding and be warned, you won’t want to leave. Half exhibit, half shop, the exquisitely laid out store sells everything from furniture to lighting, textile to ceramics, gifts to accessories and so much more, all of which are made by a network of makers from across the British Isles. And it’s oh so enticing. I can feel my credit card twitching within seconds of walking through the door! I think I maybe about to do some serious damage to my bank account!
The New Craftsmen works directly with over 100 makers on exclusive collections and collaborations to create this unique showcase of contemporary objects and it is not to be missed! And apologies for stating the obvious but you really do have to admire the craftsmanship! They chose oh so well.
The concept is the brainchild of founders Catherine Lock, Natalie Melton and Mark Henderson who’s combined expertise have created something truly spectacular. The New Craftsmen really is a celebration of exquisite British Products and is a must for anyone’s list of places to visit when in London.
Positioned just a stones throw from London’s Oxford Street and the iconic Selfridges, it really as a hidden gem and well worth the detour, and make sure you allow plenty of time, you maybe there a while. And weather you’re looking for a unique gift or something original for your home you will be spoilt for choice.
And here are a few of my favorites; a Tim Woodford British Oak Table Board made from locally sourced wood in line with sustainable practices from the Norfolk based wood turner. One of Maggie Smith’s exquisite willow baskets made at her Northampton studio using many materials she grows herself. Or the incredible work of Eleanor Lakelin, the London based maker in wood, creates beautifully crafted pieces from trees felled in the British Isles, creating ethical and sustainable work.
So take a look for yourself and make it a must see this weekend, you’ll be spoilt for choice and how can you resist such stunning craftsmanship? And it really is a true celebration of the very best of British Products.