WHEN it comes to this country’s fashion royalty the list of talent is both long and impressive. We certainly have our fair share of shining stars that have taken the fashion world by storm, on a truly global scale.

And a personal favourite has to be the incredibly talented Stella McCartney OBE. Daughter of the legendary Sir Paul McCartney and fellow musician, photographer and animal rights activist, Linda McCartney, Stella had big steps to follow in when carving out her own niche. But with such strong creative routes Stella certainly stepped up to the mark in all her star-studded Sneak-Elyse vegetarian glory making her mark on our very rich fashion landscape in a style that was truly her own.

A graduate of London’s world renowned, Central Saint Martins, Stella McCartney launched her own fashion label in 2001, as a joint venture, following her position as Creative Director at the iconic Paris fashion house Chloé.

From her first collection back in 2001, the brand has seen phenomenal success and today the brand boasts 51 freestanding stores across the globe, including a boutique in London fashionista’s favourite, Mayfair. The Stella McCartney brand also distributes in over 77 countries globally and its online sales deliver to 100 countries worldwide.

Following 17 very successful years as a joint venture, last month saw Stella McCartney announce she had purchased all stakes in the company, taking full control of her iconic, London-based brand and making it truly her own.

As an ethical luxury brand, which Stella continues to champion, she has truly set the standard for a luxury brand with a conscience. Not only is the brand fur free, it focuses on using animal friendly materials and sustainable production and uses renewable energy to power its boutiques. And despite moving on from her joint venture with luxury brand giant Kering, she will continue to collaborate with them to improve sustainability in fashion.

In 2003, she launched her very first fragrance, STELLA.

And known for her collaborative approach, in 2004 Stella was an early adopter in the luxury sports/fashion market. She began her now long- standing collection with the global sports giant adidas, paving the way for a category that now dominates the high street, as the quest for healthy living consumes just about every social media forum possible.

Her sporting credentials continued when she was appointed Creative Director for team GB in 2010, for the 2012 Olympics, hosted here in the UK and she continued in the role for the 2016 summer Olympics.

As her brand grew, she introduced both lingerie in 2008 and bags in 2010 which both grew to be the great successes she is now known for. She also went on to introduce an equally successful children’s line in 2010 and sunglasses in 2011, which continued to follow her ethical approach.

And as such and maybe not too surprisingly, in 2013, Stella received an OBE from the Queen, for her contribution to the British Fashion industry.

Stella McCartney really is a very admirable British icon of our times. She defines what it is to be a successful women in business and reminds us that fashion can and should be ethical.

Stella is also a great example of what it is to be a brand in 2018 and beyond – she is defined as a key influencer in the global luxury fashion arena.

As Stella McCartney solely takes the reins for her globally renowned business, British Products wish her every success with her exceptional British brand as she continues to lead in both style and ethics and continues to inspire us all as a great British female design icon of our times.

And if you’re feeling inspired to up your style stakes this weekend, then why not visit Stella McCartney’s Mayfair boutique to refresh your summer wardrobe as we finally say a very fond hello to spring!



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